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What is post-branding?

How to Counter Fundamentalist Marketplace Semiotics

Jason Grant; Oliver Vodeb

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Productspecificaties
EAN : 9789083270678
Auteur(s) : Jason Grant; Oliver Vodeb
Taal : English
Onderwerp : Vormgeving en design
Thema : Grafisch ontwerp
Uitgever : Set Margins' publications
Verschenen : Januari 2023
Druk : 1
Uitvoering : Paperback
Conditie : Nieuw
Pagina's : 260
Afmetingen : 167 x 118 x 22 mm
Gewicht : 230 gram
Beschrijving

Part design experiment, part critical theory, and part how-to manual, 'What is Post-Branding?' introduces a creative counter to the neoliberal orthodoxy of branding. Conceived and written by Dr Oliver Vodeb - an extra-disciplinary designer, critical theorist, and educator active in Melbourne - and Jason Grant - a designer and co-founder of Inkahoots Design - the book empowers a better design of public communication for civic and activist groups by replacing corporate branding's predatory principles with a new set of strategies embedded in a new culture of craft - a new way for relating with the world. The graphic design is by Jason Grant, co-founder of Inkahoots Design, an Australian studio recognized for its creative advocacy and activism.

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